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Apr 17, 2018

This week, James is back and he and Raf sit down for a discussion on navigating the big industry conferences, as RSA Conference kicks off in San Francisco. We add just the right bit of snark to your day, and provide some much-needed commentary on the industry, conferences, and survival.

Highlights from this week's show include...

  • A quick overview of RSA Conference
  • Getting value, learning something, or whatever else
  • Buzzwords, and navigating marketing speak
  • Attendee personas: buyer, attendee, vendor - there is a huge difference in how you experience a conference from these angles
  • Feature, product, or startup (sometimes they're the same thing!)
  • Tips, tricks and ideas for having a successful experience